Endowed is an African-inspired lifestyle and active wear brand born in 2018 in Kigali, Rwanda. Rooted in culture, creativity, and empowerment, Endowed blends traditional African aesthetics with modern fashion to create bold, functional, and meaningful apparel. Our mission is to celebrate African identity while promoting an active and confident lifestyle across the continent and beyond.
Driven by a deep sense of pride and purpose, Endowed caters to individuals who are passionate about self-expression, wellness, and culture. Whether on the streets, in the gym, or at a cultural gathering, Endowed gear is made to empower you to move, express, and conquer—with style.
To empower individuals through African-inspired lifestyle and active wear that blends cultural heritage with modern performance, fostering confidence, wellness, and self-expression in every design.
To become Africa’s leading lifestyle and active wear brand—representing the continent’s rich identity globally, inspiring pride in African culture, and promoting wellness through fashion.
Collection coming soon!